In a recent Advanced Users Class
we discussed the anticipated updates and new tools to be available with
Micosoft's rewickered Search Engine, "Live Search." Most
of us were surprised and excited about some of the enhancements.
Read the article Microsoft
leaks its own search plans By Ina Fried, News.com
Published on ZDNet News: Sep
21, 2007 http://news.zdnet.com/2100-9588_22-6209535.html?tag=nl.e550
The following is an article on
the new Live Search is from WEBWARE, a CNET Site.
Microsoft plays catch-up on
search By Elinor Mills , – September 26, 2007
Microsoft unveiled on Wednesday the first significant
changes to its Live search site since it was launched over a year ago,
adding new shopping, entertainment and health verticals and improving video
search. But most of the changes, particularly in the core search relevancy,
mirror what competitors already offer.
The company demonstrated the new features at
an event dubbed "Searchification" at its Mountain View, Calif. offices.
Some of the news was leaked late last week in a blog entry written by one
of its own employees.
The most interesting items are:
• User reviews and ratings when searching for
products. "We basically crawled the entire Web, Amazon, Price Grabber,
Yahoo Shopping, any other Web site, and really got to an algorithmically
computed score effectively, which we call an 'opinion index,' which synthesizes
what people are saying about this particular product," Satya Nadella, corporate
vice president of search and advertising at Microsoft, said in an interview
with CNET News.com. This is really useful and will speed up the shopping
and research process.
• Expanded video index, scene detection, mouse-over
video previews and other features that make it easier to find and watch
videos. "With videos now we crawl the entire Web for videos, YouTube, AOL
Video, Soapbox, what have you, and then created something called the 'Smart
Motion Thumbnails,'" Nadella said. Hovering over the still images with
the mouse brings up a short video preview. As part of a new entertainment
vertical search, Microsoft has created rankings for celebrities, called
xRank, which assigns a score to celebrities based on things like click-through
rates and volume of queries on that name. Personally, I don't care if Britney
Spears is hot or not in this week's Internet buzz.

Microsoft Live Search now integrates video in
top Web search results and offers mouse-over previews.
(Credit: Microsoft)
• Mapping improvements will include single-click
directions and printing, so that you can easily get directions from a particular
major roadway and print the directions easily. The maps also will offer
hints, such as informing you that if you have passed a particular street
you have gone too far, and allow you to choose whether you want directions
for the route with the least traffic, the shortest time or the shortest
distance. Very handy.
• They also demonstrated some translation features
that are kind of cool, including the ability to split the screen to see
the original and translated versions, as well as the ability to hover over
a section of non-English text and see the translation in a pop-up window.
Other new features that aren't
anything novel:
• Business details on local listings. Results
for specific businesses will include hours of operation, address, reviews,
cuisine type, photographs and other information gleaned from sites like
Judy's Book, Yelp and City Search.

Business search on Microsoft Live now shows user
ratings, addresses and maps.
(Credit: Microsoft)
• Instant answers and query refinements on
health-related results, an increasingly popular type of Web search. Microsoft
Live Search is integrating technology it acquired from medical search engine
Medstory. Searches can be refined to focus on things like conditions and
medications, and includes fresh content from the Mayo Clinic and peer review
journals. In an interesting side note, the company said that the top three
health searches are "sex," "pregnancy" and "diabetes." Live Search now
offers a due-date calculator for pregnancy queries. I'm not sure what new
interactive features the site will offer for a health search on "sex."
The health, shopping and entertainment verticals
are new and show results mixed in with the Web results, as well as having
tabs on the main search page. The video search is now powered by Microsoft's
in-house technology and not a third-party as before. All of the verticals
will now have instant answers with topic-specific data and links. In addition,
the size of the main index has increased four-fold and the main search
interface is cleaner.
The core search relevancy improvements include
auto-spell correction; recognition of compound words; stemming, or adding
an "s" to the end of the word if it is needed; and including words like
"the" that would normally be ignored in a search, but which might be necessary
to understanding the meaning of the query. For instance, a search for "The
Office" would rank results related to the television show of that name
higher than Microsoft Office-related results.
Most of the changes to the core search will
be available by the end of September, while the new features in the vertical
searches will be rolled out before the end of October. The company plans
to release major updates every six months to one year, Nadella said.
With the latest release, Microsoft's third
generation of search, Microsoft is catching up to Google on core search
relevancy and surpassing Yahoo, said Nadella, who joined the Search team
six months ago from the business applications division.
But Danny Sullivan, editor of Search Engine
Land, had a different take, calling the changes "incremental improvements."
Microsoft executives seem to be in denial on
how much work they have ahead of them on search. Not only are they losing
share according to Hitwise and comScore, but the usability of their site
is sorely lacking, according to Google Blogoscoped.
And don't expect the other search giants to
sit still. Sources close to Yahoo say the company plans to unveil significant
enhancements to that Web search site in the coming weeks.
Granted, Microsoft's image search is one of
the best and they have been innovative with maps, but that's pretty much
where their search excellence ends. This latest face lift is more of a
nip and tuck to get the search engine back into the contest than it is
designed to win it. |